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        {
            "value": "Over the following 23 years, this area of the collection became noticeably popular. To this end, when Roy Strong became director of the V&A in 1973, he instigated changes that resulted in the Bethnal Green Museum re-opening in 1974 as the Museum of Childhood. All childhood-related collections held at the South Kensington site came to Bethnal Green and all non-childhood related objects at Bethnal Green went to South Kensington. Meanwhile, the Museum's childhood collection continued to grow with new acquisitions from toy companies, the BBC, members of the public and government funds.\nhttp:\/\/www.vam.ac.uk\/moc\/about_us\/historymuseum\/index.html"
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