Apply to be a 696 Promoter

16-25 and passionate about music? Apply to be part of the 696 Promoter programme and learn about producing live music events.

Who are the 696 Promoters?

The 696 Promoters are a group of young people aged 16 – 25 who are passionate about producing live music events. For 10 weeks participants will work with music industry experts to produce a high-quality event and put their stamp on the exciting 696 Festival.

The 696 Festival will celebrate music genres at the cutting edge of south London’s music scene: the best new Afrobeat, Grime, Rap, Jazz, R&B, Reggae and Soul music.

What is a promoter?

A music promoter works with an artists, managers, venues and audio/visual production teams to plan an event. They agree to a fee and a date, then publicise the event through radio, television, digital, or email advertising. The promoter ensures the artists have everything they need offstage and on, from music equipment to refreshments. In short: they make the event happen!

Why should you apply?

If you love music and are interested in a career in events or the wider music industry, then this is the course for you. It is an opportunity to develop your ideas and be supported in the process of turning them into a live event.

At the same time you will receive 1:1 mentoring, helping you to develop professional skills relevant to the music events industry and wider jobs market.

During the programme you will:

  • Plan and deliver an exciting music event
  • Work with music industry experts
  • Develop key professional skills
  • Receive 1:1 mentoring
  • Make friends and build networks
  • Have fun and gain confidence

Who can apply?

Application is open to all people aged 16 – 25.

We welcome applications from people with all levels of experience. If you are interested in participating, but not confident in your skills, this is a chance to gain experience in a supportive and fun environment.

We will prioritise 70% of spaces for applicants who are not currently in employment, education or training. Speak to your Jobcentre Plus work coach or contact Rudi via for application support.

Key dates

The 696 Promoter programme will run on Thursday evenings, 5.30pm – 7.30pm, from 10 June – 19 August 2021.

Tuesday 18 May                        Online taster session and Q & A

Monday 24 May                        6pm deadline for applications

Thursday 17 June                    Course begins

Sunday 15 August                    696 Promoters Live

Participation is free, with refreshments and travel included.

Applications to be a 696 Promoter are closed. Successful applicants will be notified shortly. 


All workshops are thoroughly risked assessed and will be run in line with guidance from the government and the National Youth Agency. Sessions will take place in a large, well-ventilated space with procedures for hand sanitising, face covering, social distancing and track and trace. Email for more information.

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