Please note that the commentaries on this ..:..:..:..:..:perspectives:museum:strangers:objects:1019073|cigarette card series discuss prevailing attitudes in Britain toward the peoples of the British Empire in 1927 and, thus, can reflect the often-racist opinions of the time. In reading them, you are invited to consider how attitudes and communication on questions of race and nationality in Britain have changed in the years since and continue to change.
The Native Americans, known here by the pejorative term "Red Indian," were the original inhabitants of the North American continent. As the card notes, they were systematically devastated by disease, although it brushes off the brutality of colonial oppression as "tribal wars." Under colonial rule, efforts were made to force Native peoples to abandon traditional lifestyles and adopt European customs, and the equation of "good" Natives with European industry is clear in the card. Although Native Americans have long been full citizens of Canada, they are still largely disenfranchised, and the battle for more complete independence continues.